GoWISE USA Electric Review


The good stuff
  • Does what it’s supposed to do – it makes tasty fried food, without oil, fat or grease
  • Comes at a bargain price
  • Dishwasher safe, meaning that there’s no hassle with the cleanup
  • It can act as a microwave and reheat your leftovers
The not-so-good stuff
  • Timer that can be set for just 30 minutes
  • Paint can easily peel off
  • Prolonged usage can make the handle hot
  • Cooking basket capacity covers the needs of just one person

For all you folks in pursuit of a top-level air fryer at an affordable price, we invite you to check out the GoWISE USA. It’s a digital device combining a cheat price tag with all the needed functionalities to make a great fryer. Check it out!

GoWISE USA Electric – at a glance

GoWISE USA Electric is introducing the digital, electric air fryer that has a 2.75-quart capacity, which allows you to prepare single sized portions of fries, tater tots, nuggets, and more of your favorite snacks and food. You can fry, roast, bake, and grill with little to no oil at all. This air fryer comes with a cooking basket that is detachable and equipped with a button guard, in order to prevent that cooking basket from an accidental detachment. You can easily program your air fryer, by using the cooking guide located on the top of the air fryer, or alternatively, set the cooking time yourself.

You can enjoy your leftovers as well, as this air fryer can act as a microwave as well. It has an automatic standby feature, which means that you don’t have to worry about your food getting burnt, as the fryer goes into standby mode as soon as the timer is up. The cooking basket has non-stick coating, similar to that of a Teflon frying pan, which makes it easy to clean grease or any food that stuck on the cooking basket. The air fryer basket is also safe for the dishwasher, making cleaning up faster and easier. With its design being modern and sleek, it’ll make a fine addition to your kitchen countertop.

GoWISE USA Electric Review
  • Cooking basket capacity
  • Temperature control
  • Versatility
  • Safety & build quality
  • Additional perks


In a nutshell, this fella strongly stands as one of the best cheap air fryers on the market. It's not top-of-the-line stuff, but it does the job quite well and is 100 percent safe and easy to use. When the line is drawn, we absolutely recommend this item for the listed price range!


What can I get for more money?

While this air fryer is certainly one of the best bargains you’re going to find anywhere online or in retail stores, it can at the same time raise the question if you’re getting the best bang for your buck, and what you’re actually missing out.

Some of the products that are considered more “high-end” is also another air fryer from the GoWISE family, which is more suited for a big family as it comes in two different sizes, that have different capacity of the cooking basket – one is 3.7 qt, and the other one 5.8 qt, making it big enough even for a rather large family. Another one I want to point out is HF110SBD from Black+Decker, a famous power tool manufacturer. It’s in the same price range as GoWISE USA Electric, but comes with a larger cooking basket and a 60 minute timer, which are the two main flaws I could find with GoWISE USA Electric air fryer.

Cooking basket capacity: 3

The capacity of this kitchen appliance is 2.75 qt, although it does come in a different version which has 3.75 qt basket capacity, albeit it’s a bit more expensive. What this means is that the 2.75 qt air fryer is a great match if you’re living alone, but if you want to feed two or more people, you should probably opt in for the upgraded version.

Temperature control: 4

The temperature range is quite standard for any air fryer, ranging from 175 – 400 Degree Fahrenheit (80 – 205 Degree Celsius). The control of abovementioned temperature is exercised by a 30-minute timer, which is more than enough to make a batch of French fries, fried chicken or pizza, but please take note that  for some dishes that are more time-consuming, you will have to be near the appliance in order to get the fryer working longer. That being said, if you don’t mind experimenting with temperature and cooking time – this kitchen appliance just might be the right fit for you.

Versatility: 3

Although this product is being advertised as a 4-in-1 cooker, the reality is leaning more towards 2-in-1 kitchen appliance. For instance, the manufacturer state that you can bake a cake in this air fryer, but it doesn’t state how exactly to do that, and I, for one, can’t see how’s that possible. Frying and roasting works just fine, but grilling and baking are a bit hard, especially if this is your first air fryer.

Safety & build quality: 3

While I would never recommend an air fryer that is not 100% safe, I have to say this fryer came pretty close to that. Build quality is good, although the fryer is a bit heavy, and be prepared to set aside some extra space on your countertop if you’re getting this product.

The paint is not that durable, and some peeling of it might occur. The only safety concern is tied in with the 30 minute timer – if you’re using the fryer for more than 30 minutes, the cool to the touch feature might not be exactly true, which is exactly why you need to make sure to use this air fryer exactly as it’s meant to be used, and be extra careful when experimenting with cooking time and temperature.

Additional perks: 3

This is a pretty standard air fryer, which is kind of being expected given the price range it’s at. However, this is a second generation digital air fryer, so it does come with an additional perk that was the reason it got on my list – reheating. While most air fryers can reheat your food, not all have a special program for that, which is exactly what this bad boy has. If you don’t want your leftover fries, chicken or even pizza to be soggy and wet, just use the same appliance that you used to initially make the dish, and you’re good to go!

Find out more about air fryers here